[REVIEW+SWATCHES] A’pieu Moist Creamy Concealer 04 Beige SPF30/PA++

A’pieu Moist Creamy Concealer 04 Beige SPF30/PA++ Review:

The A’pieu Creamy Concealer has been noted by some as a dupe for the NARS Creamy Radiant Concealer. I have tried both and will give you my honest opinions on the concealers in my detailed review below.

+ The creamy formula provides moisture for natural cover up

+ Medium coverage, easily buildable

+ Lightweight, non-cakey

+ SPF30+ PA++

+ Satin finish


Water, Titanium Dioxide, Dimethicone, Propanediol, Butylene Glycol, Hydrogenated Polydecene, Phenyl Trimethicone, PEG-9 Polydimethylsiloxyethyl Dimethicone, Glycerin, PEG-10 Dimethicone, Niacinamide, Cyclopentasiloxane, Sodium Chloride, Zinc Oxide, Disteardimonium Hectorite, Ethylene/Methacrylate Copolymer, Hydrogenated Polyisobutene, Isododecane, Talc, Sodium Hyaluronate, Astrocaryum Murumuru Seed Butter, Argania Spinosa Kernel Oil, Chamaecyparis Obtusa Water, Hydrolyzed Collagen, Silica, Polymethylsilsesquioxane, Polysilicone-11, Methyl Methacrylate Crosspolymer, Bismuth Oxychloride, Sorbitan Sesquioleate, Dimethicone/Vinyl Dimethicone Crosspolymer, Triethoxycaprylylsilane, Polyhydroxystearic Acid, Tocopheryl Acetate, Silica Silylate, Ethylhexyl Palmitate, Isopropyl Palmitate, Isostearic Acid, Lecithin, Hydrogen Dimethicone, Adenosine, Polyglyceryl-3 Polyricinoleate, Aluminum Hydroxide, Mica, CI 77861, Disodium EDTA, Phenoxyethanol, Acid Blue 9 Ao1 Blue 1, CI 77491, CI 77492, CI 77499, Fragrance


Apieu Moist Creamy Concealer 04 Beige SPF30PA Review

Volume: 7g

How to use:

1. Apply a moderate amount on areas on the face that need to be concealed, such as blemishes, dark eye circles, pigmentation

2. Blend with fingers, brush or sponge

3. Can be used before and after base makeup

My Skin Type: Combo-Oily (Oily T zone)

A’pieu Moist Creamy Concealer 04 Beige SPF30/PA++ Review:

This concealer comes in 5 shades, Frozen, Vanilla, Porcelain, Beige, Sand.

#1 Frozen: Shade 13, cool undertone. Can be used to highlight the center area of the face
#2 Vanilla: Shade 21, light beige. Redness and trouble cover
#3 Porcelain: Shade 21, peach undertone. Spot conceal, color correcting
#4 Beige: Shade 22-23, pink beige. Blemish cover
#5 Sand: Shade 23, natural beige. Blemish cover

There is no noticeable scent for this concealer, however there is a slight fragrance but it’s not too strong for my sensitive skin. It retails for $7 to $11 USD depending on where you get it from, which is decently affordable for 7 grams of product. The shade range leans on the pink to neutral side, I own Vanilla and Beige – both blend out to be relatively pink on me (I have strong yellow undertones, NC20 in MAC).


Apieu Moist Creamy Concealer 04 Beige SPF30PA Review

The concealer comes in a sturdy plastic packaging that feels on the higher quality end. I absolutely adore concealers with a doe foot applicator, compared to squeeze tubes/pumps. Hello convenience! The applicator does not pick up too much of the product, one application can cover both my dark eye circles well. The wand is a little flimsy so try not to use too much strength or force.

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When I first tried this concealer, I loved it. The AB community highly raved about this product, and people of all skin types gave positive reviews on it. The concealer is indeed medium to buildable coverage and moisturizing; it did not highlight the dry patches on my face.

Apieu Moist Creamy Concealer 04 Beige SPF30PA Review



It has a thin consistency, and I was amazed at how a little goes a long way! It covered my pesky little red spots I had on my chin and cheek, as well as some major breakouts on my forehead. On a side note, it did not emphasize the pores I have around my nose, nor the black and whiteheads I have on my chin.

The concealer was easy to blend, using a beauty sponge did not remove any of the coverage (which is often an issue I have with my other concealers). On a daily basis, I use the Innisfree no sebum powder to set my face and it layers beautifully on top of it.

It did not make me overly oily on my T-zone, though I do touch up with powder throughout the day. It works well as an eyeshadow primer too, which conceals the darkness I have on my eyelids. Formula wise, it is definitely comparable to the NARS radiant concealer, in terms of longevity, quantity, packaging. The A’pieu concealer is also a fraction of the price of NARS, which is a steal!


Apieu Moist Creamy Concealer 04 Beige SPF30PA Review

However, after a couple of uses, I realized that the shade range isn’t that great as I have strong yellow undertones. The shade Beige turned out to be too pink on me. I figured the darkest shade would be too dark, and one shade up would be too pale.

When freshly swatched, the color looks spot on for my skintone, however it oxidizes pretty badly especially underneath my eyes. On some days if I did not wear foundation or other base makeup, I looked like an oompa loompa! What a pity, because the formula worked really well for me, and it did not break me out.

If you have neutral undertones, the shades would probably match you better. I purchased the shade Vanilla, hoping it would be less pink, but it was really pale and still too pink for me.

Overall, is it a dupe for the NARS concealer? No. It is not a dupe but definitely comparable, and alike in terms of formula and packaging. Both A’pieu and NARS do not highlight on the wrinkly fine lines around my mouth or my blackheads, which is amazing. They both have strong adherence to the skin which lasts all day, and do not crease under my eyes. I do find that the NARS lasts just a tad bit longer around the oily areas of my nose.

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The only set back is the shade range that A’pieu offers compared to NARS, and that does not cater to all skintones. I do hope that A’pieu will formulate new shades in the future and keep the present formula. Nonetheless, I still use this concealer from time to time, by mixing it with a lighter foundation or concealer.


Medium to full coverage
Easy to blend
Long lasting


Shade range runs way too pink
Applicator wand is flimsy

Where to buy:

Amazon | eBay | Yes Style

Have you tried A’pieu Moist Creamy Concealer?

Do share your thoughts in comments.

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1 thought on “[REVIEW+SWATCHES] A’pieu Moist Creamy Concealer 04 Beige SPF30/PA++”

  1. Yeah I was told by the store lady I was NC20 in MAC too… but she only looked at my face and my face stains and turns out I’m not a warm tone at all… good thing is that that specific MAC concealer is quite sheer so if I apply it before foundation it’s all good
    Anyway, I think I’ll give this concealer a try too once I finish my current one ^^ or maybe the NARS one if I’m feeling rich


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