[Review] Bifesta Brightening Cleansing Lotion

Bifesta Brightening Cleansing Lotion Review:

I had once tried a deluxe sample of this without  knowing it was this product. It is one of the most famous cleansing waters around (although it’s called a lotion it’s really not very lotion-like). Without knowing I had already tried this once, I got my hands on the Hello Kitty version of it!

I wasn’t originally a big Hello Kitty fan but when I went to a place called Hello Kitty Island (think of it as a Hello Kitty museum) I started valuing her for all that she has done for women. I mean, I already liked her friend Cinnamoroll, so it’s not that I disliked the cat! I just didn’t care much about the cat itself.

Regardless, this Hello Kitty version is exclusive to Korea (for some reason) but the product inside is the classic Bifesta “blue bottle” brightening cleansing lotion of the same name (also known as bright up cleansing lotion).


-Cleansing Water is 100 % oil-free.

-Rich in moisture, unlike oil-based products. No rinsing or double-wash required.
-Lifted makeup dirt does not reattach to your skin but gets properly absorbed into your cotton.
-Quick and full removal with a feel-good finish.
-No residual makeup or stickiness, with no rinsing necessary.
-Just use this two-in-one makeup remover and beauty lotion.


Containing moisturizing Vitamin C
Containing lactic acid (dead cell softener)
Containing absorptive hyaluronic acid (moisturizer)

Water, Dipropylene glycol, PEG/PPG/polybutylene glycol-8/5/ 3 glycerin, PEG-6 caprylic/ capric glycerides, PEG-20 Glyceryl Diisostearate, PEG 400, Phenoxyethanol, Glycerin, PCA ethyl cocoyl arginate, Sodium Citrate, Disodium EDTA, bis-glyceryl ascorbate, Citric Acid, Lactic Acid, Hydroxypropyltrimonium Hyaluronate

Volume: 270ml

How to use:

Just soak your beauty cotton with the Cleansing Water lotion, which lifts up and captures make-up oils.
With no need to rub, simply and quickly remove heavy makeup and foundation left in your pores as well as dead skin cells that cause dullness of complexion.

My Skin Type: Oily T, dry U, sensitive, blemishes easily, and allergic.

Bifesta Brightening Cleansing Lotion Review:

As I mentioned before, I had already tried this product. But since I forgot about it, when I used it again it was like I was discovering it for the first time! And the only reason why I remembered I tried this product is because after using the Hello Kitty version a few times I found the sample bottle in a box (I sometimes keep cute packages so that I can fill them up when I go traveling).

I don’t remember what I thought of the product when I used it the first time, but I used the whole sample so I surely didn’t hate it. And now, let’s evaluate this product again, like falling in love for the first time!

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And just so you know, you might see some photos with the vinyl still on and then some with the vinyl off, it’s because I did a “photo shoot” before peeling it off and then a few more photos as I used it.

Bifesta Brightening Cleansing Lotion Review

Isn’t makeup removing Hello Kitty just adorable? It’s a cat with makeup but she’s removing it!

Bifesta Brightening Cleansing Lotion Review

The pump. One pump is enough for one cotton pad, to put it short! I’m clumsy so on the first time I made the liquid reflect on the pad and splash against me, then on the next few times I gave up on life and pumped it to my palm and soaked the cotton pad there.

Bifesta Brightening Cleansing Lotion Review

Here I pumped it once but it doesn’t appear on the photo for some reason! I tried. But if you look carefully you can see how far the liquid went.

Bifesta Brightening Cleansing Lotion Review

Here is their drawing explanation of how the product works. They have 2 types of ingredients that remove the makeup from your skin. However, they don’t say which ingredients they are? They explain they work as a magnet to the oil of the makeup and your skin, and that’s why it works so well to cleanse and without drying your skin. On the opposite, it actually hydrates your skin, according to them.

Bifesta Brightening Cleansing Lotion Review

Just bragging about the “for sale in Korea only” part. You really can’t find this Hello Kitty version out there!

Bifesta Brightening Cleansing Lotion Review

Just one last detail before I start analyzing the product for you. The tube goes to the end and tilts gently to the side (instead of straight down) so I guess at the end of it, it will be easier to use it up to the end without having to open the bottle.

Bifesta Brightening Cleansing Lotion Review

It cleanses the skin off eye shadows (and CC cream) so well! I didn’t need to massage or try too hard and it removed them. Also, no irritation or skin stretching whatsoever. You can notice if you pay attention to the cotton, the glitters adhere to the cleansing water really well.

Bifesta Brightening Cleansing Lotion Review

Let’s do some real makeup removing together. The cleansing water adheres to the cotton pad, so it doesn’t slide away or anything. Pretty standard, but some products don’t get absorbed into the pad so I thought I’d mention it anyway.

Bifesta Brightening Cleansing Lotion Review

The eye shadows are the same as the picture above. The eye on the left side of the image had waterproof mascara, the eye on the right had normal eyeliner and no mascara.

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You can see, it cleaned well, I barely even massaged, no irritation on my thin eye skin. However, the cleansing lotion didn’t even begin to remove the waterproof mascara!

Bifesta Brightening Cleansing Lotion Review

On the cotton you can see all sorts of dirt and makeup.

Now, one thing I would like to describe is how it feels. The lotion isn’t dehydrating at all. It feels like it has some oil in it, but there’s no oil whatsoever, and as such there’s very little chance for outbreaks on most people. It doesn’t feel like there’s any residue after cleaning the makeup, or a makeup-less face.

Bifesta Brightening Cleansing Lotion Review

This cleanser is really good in removing sebum, and so I had an accident once on which I didn’t have makeup and was just cleansing my face and a pimple popped! I didn’t even scrub it, I just slid the cotton over my forehead, apparently with a little too much strength.

Of course, no one likes accidental pimple popping, but I’m just saying it really removes sebum.

To sum up all the effects of it:

It cleanses simple makeup, not waterproof makeup. For waterproof makeup I have to use something else. For example, the Nature Republic cleansing water does clean waterproof mascara.

The lotion works as a stand alone cleanser really well, I dare say better than the Nature Republic one. The Nature Republic cleansing water feels like a normal cleanser, which demands skin care afterwards (not that it dehydrates, but you do want some skin care). This one is far less drying on that sense, you can delay your skin care for a while.

However, it doesn’t work well as a lotion, not to me anyway. I need a normal complete skin care routine. It works solely as a cleanser with no need to wash off with water afterwards.

But as a cleanser? A very good one!

In the future I might buy it again, especially since it’s a more universal (literally available in more places all over the world) cleanser than some others I’ve tried. But I still have this whole bottle, so it’s a little early to think about it, no?

Where to buy:


Amazon Prime

Have you tried Bifesta Brightening Cleansing Lotion?

Do share your thoughts in comments 🙂

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