[REVIEW] Biore UV Nobi-nobi Kids Milk Sunscreen SPF50+ PA++++

Biore UV Nobi-nobi Kids Milk SPF50+ PA++++ Review:

Another sunscreen I managed to pick up via my friend when she was visiting Japan, and one I’ve been meaning to try as well due to its alcohol-free status. Although being marketed primarily as a kids’ sunscreen, that did not deter me – instead, I felt it even more of a safer option for my sensitive skin type! Let’s see how it fairs.


+ A Japanese sunscreen primarily formulated for children’s delicate skin.

+ Formulated to provide powerful UV protection while also being resistant to sweat, water, and friction.

+ Mildly acidic. Also contains Vaseline/petroleum jelly to keep skin moist, firm and healthy.

+ Has a milky consistency that spreads quickly and evenly.

+ Does not leave any residue or white cast, and is easily washed off with face wash, body wash or soap.

+ No fragrance, coloring, and alcohol-free. Allergy tested.


Water, Ethylhexyl Methoxycinnamate, C12-15 Alkyl Benzoate, Glycerin, Propanediol, Cyclopentasiloxane, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazane, Glyceryl Behenate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Dimethicone, Cetyl Alcohol, Sorbitan Distearate, Sodium Acrylate/Acryloyldimethyl Taurate Copolymer, Sodium Stearoyl Glutamate, Paraffin, Ethylhexyl Triazine, Ceresin, Isohexadecane, Arginine, Lauryl Methacrylate/Sodium Methacrylate Crosspolymer, Polysorbate 80, PEG-12 Dimethicone, Dextrin Palmitate, Agar, Petrolatum, Succinic Acid, Sodium Dehydroacetate, Methylparaben, Phenoxyethanol, Disodium EDTA, BHT.

Biore UV Nobi-nobi Kids Milk SPF50+ PA++++ Review


Link to Cosdna 

Based on the ingredients, it can be observed that this is a purely chemical sunscreen with chemical filters such as Ethylhexyl Methoxycinnamate (AKA Octinoxate), Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine (AKA Tinosorb S), Diethylamino Hydroxybenzoyl Hexyl Benzoate (AKA Uvinul A Plus), and Ethylhexyl Triazone (AKA Uvinul T 150).

Hence, if sensitive to any of the ingredients above, please do steer clear (or at least patch test before use to note down any possible skin sensitivity or irritation).

Volume: 90g

How to use:

1. Apply an appropriate amount little by little, evenly to the skin. If the amount is too little, you will not get enough sun protection effect during the day.

2. Be careful not to stick liquid directly to clothes, and only wear them after completely dry.

3. To keep the sun protection effect, re-apply frequently after wiping off sweat.

4. When removing, wash skin thoroughly with facial cleanser, etc.

My Skin Type: Sensitive (prone to redness), Combination, Acne-prone, Dehydrated

Biore UV Nobi-nobi Kids Milk SPF50+ PA++++ Review:

I have no idea why, but I did not expect this considerably large sunscreen bottle when I received it from my friend. Being so used to smaller, compact-sized Asian sunscreens, it definitely took me by surprise. But since I do use sunscreen every day (as you should), I was also very excited.

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Packaged in a sturdy opaque yellow bottle, it does feel weighty in all its 90g glory, but it’s definitely not a huge issue. The sunscreen has an orange flip-top cap which gives a satisfying click when you close it.

Biore UV Nobi-nobi Kids Milk SPF50+ PA++++ Review

However I have found that once you start using the sunscreen, the inside of the cap will never be fully clean (ie. sunscreen smeared everywhere). Also, disappointingly, I have experienced the sunscreen leaking a few times when I casually throw it in my bag to go – so probably not that travel friendly, yikes.

Product-wise, it unfortunately has a relatively thick texture and thus leans on the heavier side of all the sunscreens I’ve used in the past. It’s not as thick, as say, a cream sunscreen, but it’s definitely not the milky texture I’m used to with Japanese sunscreens – in fact, it feels like a Western sunscreen (think Neutrogena) instead.

It’s also quite oily and remains “heavy”-feeling on my skin even after initial application. The worst part, though, is definitely how “sweaty” it makes me feel – especially when I live in a particularly humid country. It’s miraculous how I don’t sweat all the sunscreen off, to be honest (I know most of the sunscreen remains on my face through it all via the noticeable “film” it leaves… ugh)

Biore UV Nobi-nobi Kids Milk SPF50+ PA++++ Review

Thankfully, it leaves little to no white cast when applied. But that’s probably one of the few things I like about this product, if I’m completely honest. Ready for more disappointing details?

Now, as I ran out of the Menturm Sun Bears sunscreen and was already trial testing a new ampoule at the time, I did the unheard of and incorporated the Biore sunscreen into my routine almost at the same time of using the ampoule, thinking it wouldn’t cause me any problems because hey, it’s advertised for kids, right?

Cue loud groans of disappointment.

I ended up having the worst time because suddenly, I kept getting angry, itchy red splotches on my face (along with random pimples here and there) – on the bottom half of my cheeks, specifically. Freaked, I slowly took out products from my routine one by one.

Thinking it was likely the new ampoule, I took it out almost immediately. However, the rashes remained. So I took out the sunscreen next. And my skin breathed a visible sigh of relief.

Of course, I also had to thank my HG cleansing oil, the Klairs Gentle Black Deep Cleansing Oil which did its job in properly removing all traces of the sunscreen and any irritating substances it left behind. But man, never again am I blindly purchasing alcohol-free sunscreens without researching VERY thoroughly.

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Because if I did, I would have realized that I usually stay away from products with petroleum derivatives and would have ran away immediately. But oh well.

In conclusion, it would give me great pleasure to rate this sunscreen a 0/5, but I’ll have to be nice and give it an overall 1/5. However, please be noted that all of this is just my opinion (a very strong one, but hey) and based on my sensitive, clog-prone skin type that just does not take well to petroleum-based products. Hence, as always, YMMV (Your Mileage May Vary)!

Where to buy:

Amazon | eBay | Yesstyle

Have you tried Biore UV Nobi-nobi Kids Milk Sunscreen?

Do share your thoughts in comments.

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1 thought on “[REVIEW] Biore UV Nobi-nobi Kids Milk Sunscreen SPF50+ PA++++”

  1. I’m very disappointed with this review. I’ve been using the Biore UV kids milk as for the comments sunscreen for almost a year now and it has been honestly the best sunscreen I’ve ever used in my life. I did not experience any of the heaviness or sweating which the reviewer talks about (& I’m someone to sweat a lot). I never experienced any irritation using it to even on a freshly shaved beard. In fact mineral sunscreen (which are often touted to be the least irritating) have irritated my face after shaving, when this one did not. As for the reviewers comments about petrolatum being problematic, that’s all unfounded. It’s well known in the medical world that petrolatum is one of the most gentle and hypoallergenic ingredients and is often used in Burn units for healing purposes. It seems like the reviewer may have a personal sensitivity to some ingredients in this products but that doesn’t make it a bad product necessarily. I’ve tried many sun screens in the past that I have to say this is the best. This sunscreen deserves more than thw1/5 in this review. It’s the poor review that deserves a 1/5!


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