[Review] Etude House Pink Vital Water Eye Serum

Etude House Pink Vital Water Eye Serum Review:

Cute stuff and free samples make me happy. Have you ever been in an Etude House store? Their store is always pink and cutesy and has a princess theme. I had been thinking about getting an eye cream for a while now because I have serious dark eye rings. No matter how much I sleep, my eye rings still look like a panda’s and thus I decided I should really do something about it before I turn into a full-fledged panda.

Etude House may not have the most awesome products but I like it because they tend to give out free samples such as toners and sheet masks (teehee). I decided to give their Pink Vital Water Eye Serum a try because it looked promising and because it comes in my favourite colour!


-This product claims to keep the area around the eyes vitalised all day long. It is claimed to be a serum which can help in reducing fatigue and provides pink colour vitality and moisturising energy to the skin.

-Their most important ingredient is pink peach water (8th ingredient on the list). A search on Google has found that peach contains minerals and antioxidants which are beneficial for the skin.

-As a source of Vitamin C, it is able to reduce wrinkles, and remove dark circles and blemishes as well. Peach also has moisturising properties and is able to heal damaged skin.


Water, Propanediol, Cyclopentasiloxane, Glycerin, Dimethicone, Cyclohexasiloxane, Prunus Persica (Peach) Bud Extract, Sequoiadendron Gigantea Bud Extract, Vaccinium Myrtillus Bud Extract, Portulaca Oleracea Extract, Ubiquinone, Zinc Dna, Copper Tripeptide-1, Tocopheryl Acetate, Beta-Carotene, Calcium Pantetheine Sulfonate, Lecithin, Butylene Glycol, Ascorbic Acid, Caffeic Acid, Tocopherol, Methoxy Peg-114/Polyepsilon Caprolactone, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Glyceryl Stearate, Alcohol, Theobroma Cacao (Cocoa) Extract, Xanthan Gum, Caprylyl Glycol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Hydrolyzed Millet, Cholesteryl Hexyl Dicarbamate Pullulan, Pentaerythrityl Tetraethylhexanoate, Polysorbate 20, Polyacrylate-13, Polyisobutene, Pca Dimethicone, Peg-60 Hydrogenated Castor Oil, Acrylates/Ammonium Methacrylate Copolymer, Polysilicone-11, Peg-100 Stearate, Hydrogenated Vegetable Oil, Polyacrylic Acid, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Tromethamine, Disodium Edta, Ethylhexylglycerin, Phenoxyethanol, Fragrance, Titanium Dioxide (Ci 77891)

Etude House Pink Vital Water Eye Serum Review

Volume: 35 ML / 1.18 FL OZ

How to Use:


  1. Before applying cream or moisturiser, dispense an appropriate amount on the skin around the eyes and eyelids
  2. Gently massage the cream around the eye area
  3. Use a tapping motion to facilitate better absorption (imagine playing a piano but on your eye area)
  4. Proceed with usual skincare routine

My Skin Type:

My skin is oily and acne-prone but with a dehydrated base. As mentioned previously, my most serious eye issue is dark eye rings that do not disappear no matter what. The area below my eye also does not produce much oil and thus I usually apply more serum around that area.

Etude House Pink Vital Water Eye Serum Review:

The packaging is really sweet and comes in a simple pink box. I think the only issue I had with it is that Etude House does not really promote environmentally-friendly initiatives. For example, Innisfree prints their packaging on soy ink and research has shown that soy ink is more environmentally-friendly and makes it easier to recycle paper (well done, Innisfree!).

Etude House Pink Vital Water Eye Serum Review

The eye serum comes in a tube with a lid and a pump. This reduces wastage of the serum because you only pump what you need and there is no excess. It also reduces contamination as the serum is not exposed to the environment. For me, a 1/3 pump is sufficient for both my eye areas, which saves a lot of the product and makes it more long-lasting.

Etude House Pink Vital Water Eye Serum Review

The product is milky white and smooth in texture. This is my first eye cream hence I am unable to make a comparison with other products in the market. However, from what I know, eye creams are typically of this texture and the product does not seem too heavy for eye application (do correct me if I’m wrong).

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Upon application, I detected a faint and pleasant fruity scent. The product was easy to spread and took about 2 minutes to be fully absorbed, leaving me with a smooth base. It also provided a cooling sensation, perfect for those days where you have puffy eyes and need some instant relief.

Etude House Pink Vital Water Eye Serum Review

My skin felt well-hydrated after application and it made my makeup and undereye concealer application easier. Sometimes there are dry patches on my undereye area if I do not moisturise well, and it leaves flaky makeup residue after application, which I absolutely hate because makeup is supposed to make one look prettier, not uglier.

I have to say, I am disappointed in this product. I have been using it for 3 months now, and I did not detect any improvements to my dark eye circles, nor did I detect any ‘pink colour vitality’ as claimed by the product. My under eye area still look the same, albeit being more moisturised, which hopefully aids in preventing wrinkles in the long run.

There are 2 positives about this product – its hydrating properties and its easy dispensing design. At least the product will remain uncontaminated. Another aspect of it was that it did not break me out. Some eye creams may be too nourishing such that milia seeds will develop on the undereye area. Thankfully, this product is quite lightweight.

I will definitely not be repurchasing this product. For the money that I spent, I could have invested in a better eye cream that targets puffiness and dark eye rings, while hydrating my eye area at the same time. To aid in improving blood circulation, I usually give myself an eye massage at night when I apply the eye cream.

Tip: For a self-massage, tap around the eye sockets gently, 6 times below your eye socket and 6 times above your eye socket. Make sure you do it with clean hands!

If you are looking for a simple, functional eye serum, you can try this product. Otherwise, you’re better off investing your money in other more promising products.

Where to buy:



Have you tried Etude House Pink Vital Water Eye Serum?

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