[REVIEW+ALL SWATCHES] New 2018 Etude House Matte Chic Lip Lacquer BR401 Wendy Brown

Etude House Matte Chic Lip Lacquer BR401 Wendy Brown Review:

We’ve all seen them, and we have all lust for these lip lacquers. Not only girls, the guys also want their girlfriends to wear these lipsticks since Red Velvet (in particular Irene) are the ideal type at the moment. Much like two years ago it was Hani, and before that it was Suzy, and before that Yoona.

Anyway, Etude of course grabbed the most popular girl and her group (remember when they had Krystal?) and advertised a product that is so good that honestly doesn’t need advertising since it sells itself. But with a good product and good advertising this has us all going crazy for these lipsticks!


Long-lasting lip lacquer keeps the lips matte and less smudged or smeared as rich color pigment is fixed fast upon application.

From the package:

Locking matte with high coloration pigment – Rich color pigment provides a matte, chic finish without shine as it evenly and thinly spreads over the lips.

Locking fast with quick fixing oil – quick-fixing oil keeps color from easily smudging by covering the lips with a thin film of quick fixing oil upon application. (think of it as a lip top coat… but included in the lipstick)

Locking for long hours with a film – the film former and powder provides long lasting lip makeup without the need for frequent touch up by strongly fixing the texture.


Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Silica, Polyisobutene, Disteardimonium Hectorite, Methyl Hydrogenated Rosinate, Synthetic Fluorphlogopite, Polyethylene, Aluminum Hydroxide, Acrylates/dimethicone Copolymer, 1,2-hexanediol, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Polyhydroxystearic Acid, Cetyl Peg/ppg-10/1 Dimethicone, Propylene Carbonate, Methicone, Triethoxycaprylylsilane, Dehydroacetic Acid, Tocopherol, Fragrance

[+/- (May Contain) Titanium Dioxide (Ci 77891), Yellow 5 Lake (Ci 19140), Yellow 10 Lake (Ci 47005), Iron Oxides (Ci 77491), Red 22 Lake (Ci 45380), Red 6(Ci 15850), Red 28 Lake (Ci 45410), Red 7 (Ci 15850), Red 33 Lake (Ci 17200), Iron Oxides (Ci 77499), Blue 1 Lake (Ci 42090)]

Etude House Matte Chic Lip Lacquer BR401 Wendy Brown Review

Volume: 4g

How to use:

1. With the inside of the tip, apply naturally as if creating gradation on the lips, starting from the inside and working outward, or, with the edge, fill the lips to express full, chic lip while accentuating the lip line.

2. After application, leave it on for 2 minutes for the color to adhere evenly to the lips.

My Skin Type: Dehydrated, allergic and very pigmented lips.

Etude House Matte Chic Lip Lacquer BR401 Wendy Brown Review:

When I walked into the store I was already aiming to get something less bright. I thought along the lines of the Peri Pera Airy Ink Velvet I have, or maybe even less me than that! (obviously in the end I just went along the lines of the Peri Pera ink)

Etude House Matte Chic Lip Lacquer BR401 Wendy Brown Review

I walked into the store and fell in love with the Irene War Red (dah, there is no color more for me than red), and with this one. Of course I got both since they had a cute little promotion.

On the left you can find the five Red Velvet colors, and on the lipsticks reviewed here on CP I wrote the name of the author so that you can compare the colors more easily.

As a person considered to be a Cool Winter tone but who sees herself mostly as a neutral, I must say that these neutrals are actually very cool toned. My Wendy Brown is a lighter version of the Seulgi Burgundy and a darker version of the one reviewed by Cintya – the PK001 Rose Pink. But I do give them one thing: all these lipsticks are a shade of red and yet they manage to look pink, orange, brown, beige, purple… but if you analyze each of them individually, they really are shades of red!

When makeup artists say “there is a shade of red for everyone” they mean this. For example, “my” first shade of red that I found that matched me was MAC’s Morange which is very similar to OR202 Too Much Orange reviewed by Debby but with a bam in vividness. And it’s orange! But it’s also red. Catch my drift?

So if you’re looking for a red lip, but don’t want to go 1950’s bold, you can definitely find something within this group.

Etude House Matte Chic Lip Lacquer BR401 Wendy Brown Review


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One detail that I really appreciate is that even though all the information is a sticker… the expiration date was printed! So there is no way it will just fall off.

Also, isn’t the plastic beautiful? It really looks like glass, even more when you see it this up close.

Etude House Matte Chic Lip Lacquer BR401 Wendy Brown Review

Another thing I love about this product that is unique is that even though it’s a liquid lip product it lasts for 18 months after opening.

You may think that’s just “eh” because we will use it all up before then but let me bring into consideration these two cases which I suffer from:

  1. Too many lip products in a stash and you want to vary what you wear (which is really a lifestyle choice but useful for when you live like this)
  2. Allergies which do not allow you to use matte products such as this one when they are active (more on this later)

Etude House Matte Chic Lip Lacquer BR401 Wendy Brown Review

This applicator may look normal.

But it isn’t.

It’s a magic wand.

I swear! Usually I struggle to apply liquid lipsticks well since my lips are cupid bow shaped (which means more pointy in the bottom than round) and asymmetrical! But with this magic wand it takes only a few seconds to apply a perfect full lip.

Etude House Matte Chic Lip Lacquer BR401 Wendy Brown Review

Here are, of course, more detailed swatches of the product.

It looks redder here than it is, I apologize, I took these photos in the bathroom and the light there isn’t friendly.

As soon as it dried, like two minutes or so it took to dry, I put the water tap at full pressure on! And the lipstick didn’t bulge.

In Korean they call it a lip locker (in Korean lacquer and locker are written and read the same way, but they say it’s a lip lacquer that locks the color on your lips, thus they meant a lip locker).

As you can see I also tried cleansing oil – a simple one that removes all my makeup including mascara without being aggressive. And as you can also see it didn’t work. So I had to use actual facial oil, since I had no stronger makeup remover.

The lady in the store warned me about this, and she said that “lip and eye remover” (yes, in Korea they say the makeup removers remove your lip and eye, not your lip and eye makeup – you gotta admit Konglish is quite cute sometimes) that are oil based should do the trick. I tried it later with my mascara remover (oil based) and she was right!

So, to sum it up, it only washes off with oil.

Etude House Matte Chic Lip Lacquer BR401 Wendy Brown Review

This lipstick dries so fast and perfectly, and a single swatch has such a perfect pigmentation, that you might as well have some lumps of it and not notice. So after it dries I got the habit of kissing the back of my hand to remove said lumps. Sometimes there is something there (left) sometimes there isn’t (right), but all the times there is no transfer at all.

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Etude House Matte Chic Lip Lacquer BR401 Wendy Brown Review

The lipstick, as I said, applies so well and the magic wand is so magic that it takes but a few seconds to do it.

I applied in what Koreans call a semi-gradation which is a full lip with blurred edges.

But you can see later a full lip in the last picture.

With this specific color on lips with my pigmentation a normal gradation actually looks like I just gave my lips a touch of tint, and thus it can also be used as a daily and not bold look.

This lipstick really lasts forever until it touches oil.

Etude House Matte Chic Lip Lacquer BR401 Wendy Brown Review

Okay, I am sorry for the gross picture but I also had to mention this.

This lipstick is amazing in many ways  but also I have never used a lipstick with zero moisture. Which means when I have my allergies on the lipstick adheres so much it shows the imperfections. I am showing you this since for flaky lip skin it is likely to happen.

Still looks awesome from a distance.

Anyway, a small problem with lip allergies is that some of us sweat from their lips (you know, body trying to get rid of the dirt and all) and in that situation the lipstick does tend to wear off slowly. It took me 3 hours of this to need to touch up though – even in such a situation super long lasting.

Now, I have extremely dehydrated lips, and so it’s imperial that they are moist every now and then. And of course this lipstick comes out if I apply chapstick or Vaseline. So that is a choice I always have to make. I decided to wear this after food and since I eat every three hours like a puppy… I apply chapstick before eating so that my lips will be comfortable for that time. It’s really a zero moisture lipstick.

Etude House Matte Chic Lip Lacquer BR401 Wendy Brown Review

On to a better topic: HOW DO I ROCK THIS LIPPIE?

I prefer making it the point of the look, but that’s just me! I find it a waste when used with bright eyeshadows, or colorful ones. I have liked it with neutrals, purples, blacks and greys. Or, much to my preference, just mascara.

Did I mention there is some scent to it, like a makeup scent? But not crazy like other tints (looking at you Peri Pera), and you definitely can’t feel it unless you go and sniff it with all your might.

I recommend it to anyone who wants to try matte lips, because it’s definitely the best matte formula for liquid lipsticks I tried.

If you’re just looking for a lipstick (not especially matte) and have super dry or dehydrated lips then maybe try velvet (like the Peri Pera inks) formulas instead because, as I said, zero moisture.

Where to buy:

eBay | Cosmetic-love | Yes Style

Have you tried Etude House Matte Chic Lip Lacquer BR401 Wendy Brown?

Do share your thoughts in comments.

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