[Review] Shiseido White Lucent Power Brightening Mask

Shiseido White Lucent Power Brightening Mask Review:

Sephora offered a special Shiseido reward in May for their Insider Program, which included various Shiseido sun and skincare samples to try. I use their SPF 50 sunscreen and was interested in trying their face masks. According to the brand, this mask is inspired by iontophoresis, which is a beauty treatment that saturates skin with a generous amount of brightening ingredients.


From official website:

A powerful brightening face mask inspired by iontophoresis, a beauty treatment that saturates skin with a generous amount of beneficial ingredients to target spots and discoloration. A brilliant solution for radiant skin while diminishing the appearance of dark spots. Skin is bright, refreshed and moisturized.

  • Soothes damaged skin with moisture
  • Mask fits around facial contours, sealing in the mask essence for an optimal brightening effect

Dermatologist-Tested. Ophthamologist-Tested.


Water (Aqua), Dipropylene Glycol, Butylene Glycol, Mineral Oil (Paraffinum Liquidum), Glycerin, Peg-20, Trehalose, Potassium Methoxysalicylate, Isostearic Acid, Triethylhexanoin, Phenoxyethanol, Lauryl Betaine, Carbomer, Potassium Hydroxide, Peg-30 Soy Sterol, Acrylates/c10-30 Alkyl Acrylate Crosspolymer, Peg/ppg-14/7 Dimethyl Ether, Serine, Xanthan Gum, Dipotassium Glycyrrhizate, Alcohol, Disodium Edta, Fragrance (Parfum), Glucosyl Hesperidin, 3-o-ethyl Ascorbic Acid, Sodium Hyaluronate, Limonene, Paeonia Suffruticosa Root Extract, Rehmannia Chinensis Root Extract, Sodium Benzoate

Volume: 6 x 0.91 oz Sheets

How to use:

Wash your face as usual and pat skin dry. Unfold mask from package and put on skin, adjusting to fit the shape of your face. Leave mask on for 10 minutes. Upon removing, pat excess product to be absorbed into the skin.

My Skin Type: Normal with occasional dryness and acne.

Shiseido White Lucent Power Brightening Mask Sheet Review:

This mask is cut small, which was good for my small, round face. I did not have to do a lot of overlapping with the mask to get it to fit properly. The sleeve the mask came in had clear images that laid out the steps for applying and using the mask, which I appreciated.

Shiseido White Lucent Power Brightening Mask Sheet Review

It’s lightly scented and was pleasant to use. The mask formula was very cold to the touch but it felt quite refreshing to have on in a hot room during summer. No burning sensation or stinging felt with this mask. I will note that the mask is heavily saturated in the formula and quite a bit came off on my fingers when applying the mask in place. It was not enough to drip off my skin but it seemed like there was too much and the product on my fingers was wasted.

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I was surprised that this mask only remains on for 10 minutes – the average range I’ve seen for face masks is 15-30 minutes, depending on how long the user wishes to wear it. My skin looked hydrated after removing the mask but it was difficult to tell if it looked brighter or not. I did notice I looked a little paler/fairer after using the mask but the difference was minimal. After a day of use, my skin did not react negatively to the formula. (Usually I’m concerned about redness and irritation with some face masks.)

The Shiseido White Lucent Power Brightening Mask is a good option for hydration and is pleasant to use. In terms of the claims, I would say that it does refresh and slightly improve the look of skin but in terms of even skin tone, I’d argue that my skin seemed to be less even. (There is a clear difference between the areas the mask covered and the tone of my neck.)

I would recommend for those who have dry skin or those who experience occasional dryness due to weather changes. Sensitive skin should be okay with using this mask – the formula was not irritating and the scent is very light. It is a good option for those who do not like wearing a face mask for extended periods of time, as this is one of the shorter options.

However, it is quite pricey for 6 masks that are single use. Because there are other masks out there that perform the same results for much less price, I would not purchase this mask again right away. I would rate this mask 3/5.

Where to buy:

Sephora | Amazon | eBay

Have you tried Shiseido White Lucent Power Brightening Mask?

Do share your thoughts in comments 🙂

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